The Business of Crafting: Upcoming Workshops with Kelly Rand

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One of the most surprising things I found when I moved to this area nine years ago was the very active, highly involved crafting community – not something that is top of mind when you hear someone say, “Washington, DC.” When people ask how I have grown my business from a small Etsy Shop to what it is today, I always give credit to the support and resources provided by my fellow local crafters. In particular, Hello Craft and it’s board members (Sara Dick, Christine Ernest, Kelly Rand, Tina Seamonster, Debbie Lee and Liz Eckstein who were at the forefront of the DIY movement) have provided professional-level educational and networking opportunities for crafters interested in taking their businesses to the next level and have drawn nationally-recognized experts to their events.

In 2012, Kelly, Christine, Sara and Kimberly Dorn published Handmade to Sell, so that people everywhere can learn from their years of experience. And now, Kelly is offering a series of workshops, both in-person and online, for those who want to dive deep on various topics related to the business of crafting (here is a video one of the workshops she presented for Etsy).

Following is a list of Kelly’s upcoming workshops (in-persona and online) taking place from today through October. For more information on Kelly, her books, her workshops and speaker services, you can check out her website KellyRand.com. I highly recommend them!

Navigating the Handmade Marketplace

Join Kelly at the Maryland Institute College of Art for a lecture on how to navigate the handmade marketplace as an illustrator.

Monday September 15, 2014
12:15 pm
MICA, Lazarus Center Auditorium
131 West North Avenue, Baltimore, Maryland
Open to the public

Start Your Creative Business (The Right Way) WORKSHOP

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Tuesday September 16
6:30 pm – 8:30 pm
at Analog
Washington, D.C.

Have a great business idea but not sure what to do next?
Get ready to work through common questions and misconceptions and start to think like a business with Kelly and Lisa. This, in person, interactive workshop will help you develop a clear picture of what it takes to start your creative business in Washington, DC. Think of it as a two-hour business boot camp, but with a softer kick in the pants.

During this workshop you’ll learn how to develop a product line, who your target audience is, how to price your product(s), the ins and outs of DCRA, how to budget and plan effectively. All while enjoying light refreshments.

You’ll also receive a workbook with class notes and resources that you’ll find handy long after the class concludes. As well as your very own copy of Handmade to Sell to help you further your business goals after the workshop.

Crafty Bastards Arts & Crafts Fair

Find Kelly on Sunday September 27, at the annual Crafty Bastards Arts & Crafts Fair at Union Market. She’ll be offering hand carved animal stamps from her Cute Animal BFF series, stamp making kits and stationery kits. She will also be doling out crafty business advice. Sign up for a local business class or take home a workbook aimed at making your crafty business a success. So stop by, purchase a stamp or book and ask your burning business question. The Crafty Business Doctor is In.

Starting Your Creative Business (The Right Way) ONLINE Workshop

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Monday September 29 through Friday October 3, 2014

Can’t make it to Kelly’s in-person workshop on how to start your creative business? Join her online! This is a special introductory price, so sign up today!

Get ready to work through common questions and misconceptions and start to think like a business with Kelly and Lisa. This, online, interactive course will help you develop a clear picture of what it takes to start your creative business. Think of it as a weeklong business boot camp, but with a softer kick in the pants.

During this course you’ll learn how to develop a product line, who your target audience is, how to price your product(s), and how to budget and plan effectively.

You’ll also receive a downloadable workbook with class notes and resources that you’ll find handy long after the class concludes.

Once you sign up, you’ll receive information on how to access the class. All you need is a WordPress login.

Marketing Your Creative Business

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Tuesday October 7, 6:30 – 8:30 p.m. Old school
Wednesday Ocotber 8, 6:30 – 8:30 p.m. New school
At WeWork: Wonder Bread Factory

You’ve done your research, designed an amazing product line or list of services, and set out your shingle to alert people you’re open for business. But no one’s coming in, yet. In this two part marketing workshop, we’ll teach you how to market your creative business in a smart and effective way to find your customers and make them into fans.

In Part One: “Old school” you’ll learn marketing 101 which will lay a solid foundation for your future outreach. From finding your audience, to press releases and print advertising, you’ll walk away with an understanding of what magazine and newspaper writers need and want to be able to write about you.

In Part Two: “New school” we’ll build upon the lessons learned in “Old school” and teach you how to apply those lessons to the online world. We’ll talk about paid and earned media online and how to run effective online outreach tailored to your business.

As a part of this workshop series, you’ll receive digital handouts such as a sample press list, a sample press release and more. All aimed at helping you to hit the ground running.

Hosted by Lisa Rowan of Beltway Vintage and Kelly Rand, author of Handmade to Sell

Buy your tickets now for Marketing Your Creative Business

Artists of the Month: Michael and Mary Devito, Naked Botanicals Apothecary

The following post is by Michael and Mary Devito, Owners of Naked Botanicals Apothecary, the Herban Lifestyle July 2014 Artists of the Month.

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ABOUT NAKED BOTANICALS APOTHECARY

We’re an organic skincare company dedicated to the prevention of violent, brutal attacks by mosquitoes and other little buggers. Our natural insect repellents harness the mighty superpowers of…lavender! Lemongrass! And peppermint! Which smells like you ran nekkid holding candy canes through lavender fields in Provence. (That’s in France.)

Rise up, friends! We’re empowering adults, children, pets–anyone with skin!–to take a stand against unwelcome advances by would-be predators. We’re arming you with certified organic ingredients and intoxicating aromas, straight from our nation’s capital. YUM.

 

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ABOUT ORIGINAL LAVENDER INSECT REPELLENT
Our organic bug spray harnesses the mighty superpowers of…Lavender! Citronella! Peppermint! Which smells like you ran nekkid holding candy canes through lavender fields in Provence. (That’s in France.) And look, Ma! No itchy, nasty mosquito bites. Best. Summer. Ever.
We take a bold, citrus bouquet of lemongrass, citronella plus energizing peppermint then round it out with woody lavender and cedarwood notes to create our signature intoxicating scent. YUM. Not only does it repel biting insects, but the witch hazel-based elixir also refreshes and purifies your skin in high heat and humidity.
  • Certified organic essential oils of lavender, cedarwood, citronella, lemongrass and peppermint are potent, naturally-occurring insect repellents.
  • Effectively repels mosquitoes, ticks and biting insects for up to 4 hours.
  • Biodegradable, vegan and DEET-free.
  • Contains NO nuts, gluten, dairy, chemicals, dyes, fragrances or preservatives.
  • Safe for the whole family: adults, children over 6 months of age, those with sensitive skin, even pets!
  • Proudly made in small batches in the USA.
  • Each durable, recyclable PET plastic bottle contains 4 fluid ounces. Please recycle.

You can find more about Naked Botanicals Apothecary on their website 

Artist of the Month: Soyini George, YiniBini Baby

Booties10BThe following post is by Soyini George, owner of YiniBini Baby, Herban Lifestyle’s March 2014 Artist of the Month.

When Soyini George was a little girl living in Guyana, South America, her mother used to take her to visit her Great Aunt Jean. Aunt Jean was a vibrant conversationalist, often waving her scissors about as she pinned and gathered the fabric to make the most pretty dresses. It was here that Soyini learned about the love of handmade. Aunt Jean’s husband, Uncle Reggie had an award-winning, colorful garden, that all of the bees seemed to fight over. These special memories serve as an inspiration for Soyini’s line, Yinibini Baby, adorable handmade clothing and accessories for little ones.

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The Yinibini Baby collection comprises of dresses, onesies, booties, bibs, burp cloths and more! Pieces are made out of cotton, organic cotton or cotton blended fabrics. Her original illustrations are based off of childhood stories and memories. Soyini went through a rapid growth spurt as a child, and so became much taller than her classmates. This was the inspiration behind the “Too Tall Birdie and Friends” illustration that can be found on onesies and the Organic Reversible Bib.

Too Tall Birdie and Friends

Soyini’s Yinibini Baby collection of organic cotton onesies, organic bibs and booties will be at the Herban Lifestyle store for the month of March. Stop on by to get cuteness for the baby in your life!

yinibini-baby-and-bump-82For more information about Yinibini Baby, visit http://www.yinibinibaby.com.

Thank you to Everyone for Celebrating with us!

photoby Lisa, Operations and Outreach Associate. 

Last week, we celebrated our 5th birthday with a fundraiser for Miriam’s Kitchen.  It was great! The event had a great turnout, and everyone had fun bidding on the items in the auction.

What I loved the most was getting the chance to talk with everyone.  I met some of the people who donated items, and others who were just there to support Herban Lifestyle.  It was great to talk with people who shared my passion for handcrafted and handmade things.

We especially want to thank all of our generous donors – Catherinette, The Green Mop, Florence Novarro, Moonlight Bindery, Tranquil Space, Third + Grace, Holland Cox, Wildflower WrapUps, Catoctin Creek Distillery,  Divine Chocolate, Tigerflight, Alexander Castro Cycling Consulting, Tesla, Bouquets and More, Thankfully Yours, Andi Ipaktchi, Wunderaround, The Happy Tart, Jenn Crovato, Clare and Don’s Beach Shack, Arlington Automotive, Sunflower Bakery, and Miriam’s Kitchen.

Thank you to everyone for celebrating with five years with us!

Brick and Mortar Friends: Bouquets and More

We want to highlight some of our wonderful brick and mortar stores.  These are stores that  carry Herban Lifestyle’s products. This series will give you some insight into some of our newest brick and mortar friends. Enjoy!

Bouquets and MoreThe U Street Corridor is a great little section of DC, filled with personality and wonderful little surprise stores along the street.  Bouquets and More is one of those little treats.

The flower shop is owned by Vickie and Carmilla, two wonderful ladies who will not hesitate to chat with you when you come in.  The shop itself is filled with wonderful smelling flowers and great little details in the displays.

Bouquets and More has a wide selection of beautiful bouquets, centerpieces, green plants for the office, and even terrariums.  And, of course, your favorite Herban Lifestyle products!

So check out Bouquets and More at their store, or on Facebook! They will be having workshops in the Fall of 2013, so make sure to check their page for more details!

Hello Again, DC: Everything Old is New Again

The 1922 Lincoln Model 117 Seven-passenger Sedan

The 1922 Lincoln Model 117 Seven-passenger Sedan

My great-grandfather bought one of the first Ford motor vehicles available for the mass market in the U.S., and my grandfather was brand loyal, owning nothing but Fords throughout his long lifetime.

Named after President Lincoln, the Lincoln automotive company was founded in 1917. Their rival Ford Motor Company purchased Lincoln in 1922. Fast-forward to December 2012, when Ford changed the name of the Lincoln division to the Lincoln Motor Company, granting it its own design, product development and sales teams. And now they are celebrating this new era in their 90-year history of making cars by re-introducing the Lincoln Motor Company, and unveiling their new take on the luxury automobile.

Through the “Hello, Again” tour, Lincoln is introducing a series of projects with artists who share their vision of re-imagining the past to create something new and innovative. Herban Lifestyle has been invited, along with other select local artisans, to be part of the Hello Again, DC event from June 6-16. Tours are available Wednesday through Sunday from 11:00am – 4:00pm and 6:00pm – 10:00pm. You can sign up for this event, including a test drive and interactive tour of DC, by visiting the Hello Again website.

During your tour, you’ll be given behind-the-scenes access to the Pleasant Pops mixing rooms to exercise your imagination and blend unique flavors. You will experience a private art drive as you cruise through an 18th-century alley curated by local artists. You will have a chance to touch and smell various herbs, spices and other ingredients Herban Lifestyle uses in our products. And you will have the opportunity to vote for your favorite flavor combination to be used in our new products to be launched later this year!

An assortment of Pleasant Pops

An assortment of Pleasant Pops | Image ©Pleasant Pops

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Hello Again, DC

Besides our shared respect for history, design, and innovation, I applaud Ford and the Lincoln Motor Company for making great strides in building environmental sustainability into their business models and their vehicles.

The 2013 MKZ Hybrid operates up to 62 miles per hour on electric power alone, using no fuel and has an EPA-estimated 45 city/hwy combined mpg. And here is a website that outlines some of the sustainability efforts that Ford, Lincoln Motor Company’s parent company is undertaking. This website lists Ford’s Top 10 green initiatives of 2008, including their Dearborn Truck Plant, which has the World’s Largest Living Roof (10.4-acres) according to Guinness World Records, and their leadership in being the first U.S. auto company to use 100% recycled fabric seating surfaces. And this website lists their Top 10 for 2011.

Lincoln 2013 MKZ Hybrid

Lincoln 2013 MKZ Hybrid

You can sign up to be a part of the fun and innovative Hello Again, DC event at the Hello Again website.

Join us on 11/10 for our 3rd year at Crafty Bastards!

The following post was written by Katie Perugini, Herban Lifestyle’s Creative Communications Strategist.

Between the weather, the elections and Herban Lifestyle being super busy, it has been a crazy fall. And we’re more than ready to have some serious fun!

That is why we are so incredibly excited for Crafty Bastards return on Saturday, November 10th for it’s 9th year in Washington, DC. With temperatures projected to be in the 60s, over 140 vendors and an estimated 30,000 attendees, it is guaranteed to be an amazing show!

We are super honored and excited to have been chosen to be a vendor for our third year in a row! It’s not only a great place to be a vendor; it’s also a dream-come-true for the shopper looking for unique, high-quality handcrafted gifts. Typically the show is held in October but this year’s November date makes it ideal for holiday shopping.

You can take a look at the vendor gallery to get a preview of the who will be selling what, then download the official Crafty Bastards vendor map so you can make sure you find us and all your other favorites!

It’s also important to note that Crafty Bastards is showing a different hip DC neighborhood some love this year with its move to Union Market, located at 1309 5th Street NE in Washington, D.C., and accessible via the NoMa-Gallaudet University/New York Ave. station on Metro’s Red line.

If you are in the DC area this weekend, come visit us at booth #16 and say HI! In addition to everyone’s favorite fuzzy soaps, we’ll also have a variety of beer soaps, men’s grooming products, curiosity soaps and gift sets.

The show will be held from 10:00am to 5:00pm. Admission is $5.00 and 2-for-1 tickets are available for sale through tomorrow.

We hope to see you there!