The Thrifty HoG: A Golden Find in the Flat Iron District

On a recent business trip to New York City, I was wandering through the Flat Iron District, making my way to Penn Station. I turned down 25th street onto the block behind the office where I used to work, and made a wonderful find. The Thrify HoG’s bright and cheerful window display caught my eye, and welcomed me to enter the store. Once inside, I beheld an airy and beautifully colorful boutique, which belied the fact that it was a “thrift shop.”

There was a huge array of chic, gently-used men’s, women’s and children’s clothing and accessories, as well as books, home décor, and small home furnishings. Each and every item was obviously very carefully chosen since they were all in impeccable condition. And by the cash register sat a big golden piggy bank along with brochures and cards for Hearts of Gold, a non-profit that was benefitted by the sales from The Thrifty HoG. I asked the woman who was tending the store to tell me a bit more about the relationship between the two.

As it turned out, the woman with whom I was speaking was Deb Koenigsberger, founder of Hearts of Gold and creator of The Thrifty HoG shop. Deb had founded Hearts of Gold in 1996 to help homeless mothers develop sustainable change in their lives. In addition to providing many programs and services through Hearts of Gold, she had opened The Thrifty HoG in May 2010 to provide job opportunities and job training to the moms. Net proceeds from the shop go to support Hearts of Gold programs. What a wonderful concept!

In reading through their brochure, and their website, I saw that there are many ways to support this great organization. They hold fundraisers throughout the year, and you can shop guilt-free at their store at 11 West 25th Street. For those of you who don’t live in the New York City area, they have an online shop. To learn more about Hearts of Gold and The Thrifty HoG, check out their website.

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2 thoughts on “The Thrifty HoG: A Golden Find in the Flat Iron District

  1. What a great idea and program! The shop is so “light and airy”. Not at all like the “dungeon” thrift shops I’ve been to here in Ohio. I would spend hours in a pretty shop like that!

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    • I know! It took me a while to figure out that it was a thrift shop — many items still had the original tags on them. And I did end up spending about an hour there. I look forward to going back and seeing what new treasures they have.

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