Greetings from Sustainable Brands 2013!

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The following post is by Katie Peige, Herban Lifestyle’s Sustainability Associate.

This year, I was most fortunate to be a volunteer again at the Sustainable Brands Conference from June 3-6. I cannot begin to articulate how excited I was to spend four days amongst the leaders of the Sustainable Business and Corporate Social Responsibility (CSR) movement.

SB is held in San Diego at Paradise Point which is an island resort. Last year, I stayed nearby and had my first Airbnb experience, which was wonderful, but this time I stayed on the island with a fellow SB volunteer alum, so I did not miss a second of action! The conference is a four-day, packed-to-the-gills extravaganza that included over 180 speakers on panels, workshops, and TED-esque presentations, an expo that included over 80 vendors, and what seemed to be an infinite amount of networking opportunities and side events, including a yoga paddleboard session!

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This year, I was so excited to see that William McDonough was a speaker and was signing his book, The Upcycle: Beyond Sustainability- Designing for Abundance. McDonough is the father of the cradle to cradle concept, and one of my all time heroes. I was also in line to get Hunter Lovins’ signature for her new book, The Way Out- Kick-starting Capitalism to Save our Economic Ass.

Last year I was blown away by the keynotes from Chipotle, Coca-Cola, the Shelton Group, and many more. You can watch videos of the plenary sessions online. You can also check out @SustainBrands or myself @theKatiePages on Twitter for info on the conference. I will be back with a full report of my experience!

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4 thoughts on “Greetings from Sustainable Brands 2013!

  1. Sounds like fun! It’s always interesting to hear how various organizations define sustainability, and to see how sustainable processes are implemented. Even if many in the community would decry steps taken by multinationals as “not enough,” I agree with you that we need to encourage steps in the right direction. Especially for multinationals, in which changes involve many internal as well as external stakeholders. Fundamental positive change rarely occurs overnight, and positivity and hand-holding helps otherwise fearful executives and shareholders. The important point that many in the community fail to raise is that there are often clear economic benefits to implementing sustainability measures of various kinds, and such economic benefits are the win-win that executives and shareholders are most often looking for.

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