2014 Martha Stewart American Made Awards

We are a 2014 Martha Stewart American Made Award Nominee!

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The American Made event occurs annually in New York City and serves to bring together entrepreneurs, and small businesses across the country that are focused on crafts, style, design and food, etc. Each year Martha Stewart Living recognizes several small businesses in these categories that are dedicated to entrepreneurship and their communities. These selected businesses earn the title of American Made Winner along with some great publicity and promotion materials.

In determining the winners, the following criteria will be taken into account:

Innovativeness, demonstrated creativity, and originality of idea

  • Originality and level of creativity
  • Clearly identifiable customer need
  • Customer value and usability

Workmanship

  • Quality of materials used
  • Attention and care paid to product details and/or customer satisfaction
  • Level of craftsmanship involved in production

Appearance

  • Unique design aesthetic
  • Visual appeal of product packaging
  • Compelling logo and/or typography

Embodiment of American Made theme

  • Use of local components and processes
  • Engagement of local community

A panel of judges and Martha Stewart herself handpick most of the winners, but the audience does have a say in choosing one lucky winner.

You can check out our profile here and, if we make it to the semi-finals, vote for Herban Lifestyle starting September 15th!

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Green Festival Coming to Pier 94 in NYC on April 26th

600x250_NYC-BannerOn Saturday, April 26th, and Sunday April 27th, thousands of New Yorkers are expected to attend Green Festival New York at Pier 94. Green Festival will bring together the most trusted companies, innovative brands, national and local NYC businesses, pioneering thinkers, and conscious consumers to Pier 94 to promote the best in sustainability and green living.

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Green Festival offers something for everyone, with the widest selection of products and services to work green, play green and live green – from food, fashion, pets, kids, yoga and health, to energy, construction and design. People can shop and enjoy vegan, vegetarian, organic foods, hands-on demos, educational activities and learn from inspirational speakers.

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There will be speakers and performers throughout the day, including following. More speakers will be announced as we get closer to the event dates.

  • Matthew Dillon, Agricultural Policy & Programs Manager at Clif Bar & Company
  • Erin Schrode, Millennial Inspiration
  • JustFood.org Executive Director Jacquie Berger
  • NYCVegFoodFest.com founders Sarah Gross and Nira Paliwoda
  • Holistic Moms network President Nancy Peplinsky Massotto
  • Performances from DJ NappyG

And this year, Green Festival will introduce the new “Green Festival Award,” which will recognize the achievements of companies and brands that are transforming the way we live with innovative green solutions.

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The Green Festival will be held on Saturday, April 26, 2014 & Sunday, April 27, 2014 10:00 a.m. – 6:00 p.m. at Pier 94 in midtown Manhattan at 55th Street and the West Side Highway. The best subway stop is the 59th Street, Columbus Circle.

For more information about Green Festivals, visit http://www.greenfestivals.org. You can also follow them on Twitter at @GreenFestival.

Green Festivals, Inc. organizes Green Festival®, America’s largest and longest-running sustainability and green living event. Green Festival is a vibrant, dynamic marketplace where companies and organizations come to showcase their green products, services and programs, and where people go to learn how to live healthier, more sustainable lives. Green Festival is inspiring and empowering consumers, communities and businesses to work green, play green and live green. Based in Asheville, North Carolina, the organization produces Green Festival events in Chicago, Los Angeles, New York, San Francisco and Washington D.C.

Artist of the Month: Anne Ferrari of Vita Pulita

055_0The following post was written by Anne Ferrari, Owner and Founder of Vita Pulita, the first Herban Lifestyle Store Artist of the Month. During the month of December, Anne’s soaps will be featured at our new brick and mortar store in Fairfax, VA.

I was always fascinated by soap. As a child growing up in the Bronx, NY, I didn’t have many soap options, but I was still fascinated with making soap pretty. My holiday gift to my first grade teacher was an ordinary bar of soap on which I pinned a homemade pompom. The obsession with soap remains. It wasn’t until my good friend Mary Kearns shared with me that she had started making soap herself that I was finally inspired to give it a try. And once I did, there was no turning back.

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As a professor with a PhD in psychology, I am accustomed to using research in my work experience. This serves me well as soap ingredients need a great deal of research too. One customer of mine confessed that she didn’t worry too much about what she put on her skin as she believed that it was not absorbed by her body. Unfortunately, research on breast cancer and the use of parabens in beauty products shows us otherwise. Vita Pulita products never contain parabens, as they never contain artificial fragrances or colors. They are products that I feel confident using and sharing with my family. In fact, Vita Pulita was born of necessity, when my pregnant daughter could not find a safe yet still luxurious body butter. I whipped up a combination of unrefined shea butter, unrefined cocoa butter, rice bran oil, and essential oil. I still sell that body butter, and it is a customer favorite.

Although I am not an artist, one of my favorite things about making soap is making it beautiful. Many of us assume that” beauty” and “natural” do not go together and quite frankly, there are some colors that simply cannot be made naturally in soap, such as a vibrant blue. However, natural soap can be just as lovely, especially when one dives into her creative side. Check out my White Wedding Soap, Carrot Orange Soap with Cocoa, Black Charcoal Facial Detox Soap, Cupcake Soap or Pink Sea Salt Bar and see what you think. All of the colors and scents in Vita Pulita Soaps are from natural and healthy sources, such as plant essential oils and ground up spices. If a color or scent cannot be made using this method, then it will not be made.

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It wasn’t until recently that my father shared with me that his mother made soap in Italy from olive pomace left over from the farm. I was shocked, but not surprised. I was named for her after all (over the protests of my mother who did not care for the sound of “Anna Maria”), as I was born on the anniversary of her death. And I chose to name my company Vita Pulita, which means “clean life” in Italian, although I don’t speak Italian myself. Perhaps the founder of analytical psychology, Carl Jung, would say that my need to “soap” is part of my family collective unconscious, inherent in me. It certainly feels that way at times.

You can find Anne’s products online at the Vita Pulita website, on Etsy and seasonally at markets in Westchester County.

It’s Park(ing) Day! Come sit down!

The following post is by Katie Peige, Herban Lifestyle’s Sustainability Associate.

“Hey, would you like to come sit in the Park?”

“Excuse me?!”, I responded, “What is this?”

I stared, completely baffled at the guy sitting on a park bench surrounded by green grass. It was not that the question itself that was odd, the cause of my bewilderment was in the “park.” I was in Mid-town Manhattan, right across from MoMA in a traffic-cone-demarcated parking space in the street. And while I was perplexed, the offer was greatly appreciated since I had been desperately looking for a place to sit that hot September day as I killed time after a job interview before meeting up with a friend.

“It’s Park(ing) Day! Come sit down!”

So I did. I pulled off my sandals and sat in the cool grass in a “park-ing” spot. I ended up sitting there for hours, watching and observing the many people walking down this busy New York street during lunch rush. Many stopped in their tracks to ask, “What’s going on?”, “What is this?”, and to say “Err..yeah…Happy Park(ing) Day to you too, ah…right”.

In those few hours I learned that Park(ing) Day started in 2005 in San Francisco when one metered parking space was converted into the first pocket park (much like the one I found in 2007), the space covered with grass, a lone park bench and a tree. The idea was to create awareness of ways the public could use the space cars and trucks take up in a city where green space is lacking. In 2005, the first pocket park was created by the design firm, Rebar, a photo was snapped, that photo went viral on the Internet, and a global movement was created. Quick side note: In 2009, Manhattan closed off Broadway around Times Square to traffic and opened it up for the public to walk the once busy streets or sit and have lunch on the cafe tables. It is my personal theory that Park(ing) Day may have influenced this decision.

With each year, more and more parks are converted into pocket parks inspiring people to not only take a little time to enjoy some public green space, but also be creative. Pocket parks have progressed into pocket smoothie bars (complete with a bicycle powered blender), pocket yoga studio, pocket coffee house, pocket art installation, pocket you-get-the-picture. In 2007, when I found my park in front of MoMA, there were 200 parks created in 50 cities in 9 countries on 4 continents. And Park(ing) Day’s popularity has climbed each year. In 2010, I volunteered to spend the whole day in a parking space in Baltimore to wish everyone a very happy Park(ing) Day and raise awareness to the importance of public green urban spaces. That year there were 800 parks worldwide in 183 cities, 30 countries on 6 continents. Last year those numbers grew to 975 parks in 35 countries!

Park(ing) Day 2012 will be held on Friday, September 21. I will again be volunteering in a parking space, this time in Phoenix, starting at 6 am and wrapping up at about 10 am, so that I do not fry like a crispy critter (one of my mother’s favorite sayings). I hope you’ll join the movement! Checkout parkingday.org to find out where you can par-take in the nearest celebration of Park(ing) Day. Better yet, grab some friends and make it a tour!

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Join Us in Brooklyn for the Renegade Craft Fair!

We are delighted to once again be among the artists exhibiting at the wonderful Renegade Craft Fair Brooklyn! The fair is being held on June 23 + 24, 2012 from 11am-7pm each day at the East River State Park (aka the Williamsburg Waterfront), at N. 8th St. and Kent Ave.

We will be at Booth 83. Hope you’ll stop by and say “Hi!”

Join Us at the 2011 BUST Holiday Craftacular & Food Fair in SoHo!

If you’re in NYC this weekend (December 10th and 11th), I hope you’ll stop by the Herban Lifestyle table at the BUST Magazine Holiday Craftacular and Food Fair Holiday 2011. We’ll be at 82 Mercer St. in SoHo from 11am to 8pm on Saturday and 11am to 7pm on Sunday.

There will be over 200 vendors selling handmade crafts and food. Plus, there will be demos, DJs and more. Admission is just $3, and the first 300 shoppers each day will receive a FREE goodie bag filled with amazing gifts.

BUST Magazine founders and co-publishers, Debbie Stoller and Laurie Henzel, will be signing copies of their new book The BUST DIY Guide to Life. They will also be offering classes on fun DIY projects like how to make your own tiny terrariums, snow globes, and more.

On Saturday, Jay McCarroll, winner of Project Runway season one will be selling affordable bags and scarves from his current line.

Visit the BUST website for a full list of BUST Magazine Craftacular and Food Fair vendors.

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Meet One Well, Our New Eco-Chic Brick and Mortar Friend

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The One Well opened its doors in Brooklyn last month. It is a home and body boutique featuring the work of local and global eco-friendly artisans along with carefully selected vintage pieces. The One Well was created by owner Kerry Jones as a place where people can find beautiful, environmentally responsible items to help beautify their homes and treat their bodies.

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The One Well offers artisanal foods (like a yummy-sounding authentic Mexican caramel made with goat milk), hand casted beeswax candles, quilted bedding, gorgeous paper goods, unique jewelry and much more.

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I met Kerry when she visited my booth at this year’s Renegade Craft Fair in Brooklyn, NY. As she described her vision for One Well, it sounded like the perfect place for my products and a place where I would love to shop. Along with the work of a variety of artisans, the One Well will carry a special line of my fuzzy soaps in earth tones, with earthy scents, as well as my MAN grooming products.

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You can read more about them and see more photos of their gorgeous offerings on their Facebook page.

Their grand opening celebration is being held on the very auspicious date of 11.11.11. One Well is located at 165 Greenpoint Avenue (between Manhattan and Guiness), Brooklyn, NY.