In her blog today, EcoKaren wrote about a very cool Chipotle ad, “Back to the Start,” that was shown during the Grammy Awards last night. As Karen put it, “This short film depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future.” The soundtrack is Willie Nelson’s moving cover of Cold Play’s “The Scientist.”
I was so moved by the video that I wanted to share it with you. I downloaded the song on iTunes for 99 cents. For each sale, 60 cents will be donated to Chipotle’s Cultivate Foundation, whose mission is to help fund initiatives that support sustainable agriculture, family farming, and culinary education.
I have been impressed by Chipotle’s sustainability efforts. It’s a good place to get a quick, relatively healthy vegetarian meal. Plus, some of the Virginia Chipotle’s use pork from Polyface Farms, a sustainable farm that was featured in Food, Inc.