The Business of Crafting: Upcoming Workshops with Kelly Rand

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One of the most surprising things I found when I moved to this area nine years ago was the very active, highly involved crafting community – not something that is top of mind when you hear someone say, “Washington, DC.” When people ask how I have grown my business from a small Etsy Shop to what it is today, I always give credit to the support and resources provided by my fellow local crafters. In particular, Hello Craft and it’s board members (Sara Dick, Christine Ernest, Kelly Rand, Tina Seamonster, Debbie Lee and Liz Eckstein who were at the forefront of the DIY movement) have provided professional-level educational and networking opportunities for crafters interested in taking their businesses to the next level and have drawn nationally-recognized experts to their events.

In 2012, Kelly, Christine, Sara and Kimberly Dorn published Handmade to Sell, so that people everywhere can learn from their years of experience. And now, Kelly is offering a series of workshops, both in-person and online, for those who want to dive deep on various topics related to the business of crafting (here is a video one of the workshops she presented for Etsy).

Following is a list of Kelly’s upcoming workshops (in-persona and online) taking place from today through October. For more information on Kelly, her books, her workshops and speaker services, you can check out her website KellyRand.com. I highly recommend them!

Navigating the Handmade Marketplace

Join Kelly at the Maryland Institute College of Art for a lecture on how to navigate the handmade marketplace as an illustrator.

Monday September 15, 2014
12:15 pm
MICA, Lazarus Center Auditorium
131 West North Avenue, Baltimore, Maryland
Open to the public

Start Your Creative Business (The Right Way) WORKSHOP

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Tuesday September 16
6:30 pm – 8:30 pm
at Analog
Washington, D.C.

Have a great business idea but not sure what to do next?
Get ready to work through common questions and misconceptions and start to think like a business with Kelly and Lisa. This, in person, interactive workshop will help you develop a clear picture of what it takes to start your creative business in Washington, DC. Think of it as a two-hour business boot camp, but with a softer kick in the pants.

During this workshop you’ll learn how to develop a product line, who your target audience is, how to price your product(s), the ins and outs of DCRA, how to budget and plan effectively. All while enjoying light refreshments.

You’ll also receive a workbook with class notes and resources that you’ll find handy long after the class concludes. As well as your very own copy of Handmade to Sell to help you further your business goals after the workshop.

Crafty Bastards Arts & Crafts Fair

Find Kelly on Sunday September 27, at the annual Crafty Bastards Arts & Crafts Fair at Union Market. She’ll be offering hand carved animal stamps from her Cute Animal BFF series, stamp making kits and stationery kits. She will also be doling out crafty business advice. Sign up for a local business class or take home a workbook aimed at making your crafty business a success. So stop by, purchase a stamp or book and ask your burning business question. The Crafty Business Doctor is In.

Starting Your Creative Business (The Right Way) ONLINE Workshop

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Monday September 29 through Friday October 3, 2014

Can’t make it to Kelly’s in-person workshop on how to start your creative business? Join her online! This is a special introductory price, so sign up today!

Get ready to work through common questions and misconceptions and start to think like a business with Kelly and Lisa. This, online, interactive course will help you develop a clear picture of what it takes to start your creative business. Think of it as a weeklong business boot camp, but with a softer kick in the pants.

During this course you’ll learn how to develop a product line, who your target audience is, how to price your product(s), and how to budget and plan effectively.

You’ll also receive a downloadable workbook with class notes and resources that you’ll find handy long after the class concludes.

Once you sign up, you’ll receive information on how to access the class. All you need is a WordPress login.

Marketing Your Creative Business

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Tuesday October 7, 6:30 – 8:30 p.m. Old school
Wednesday Ocotber 8, 6:30 – 8:30 p.m. New school
At WeWork: Wonder Bread Factory

You’ve done your research, designed an amazing product line or list of services, and set out your shingle to alert people you’re open for business. But no one’s coming in, yet. In this two part marketing workshop, we’ll teach you how to market your creative business in a smart and effective way to find your customers and make them into fans.

In Part One: “Old school” you’ll learn marketing 101 which will lay a solid foundation for your future outreach. From finding your audience, to press releases and print advertising, you’ll walk away with an understanding of what magazine and newspaper writers need and want to be able to write about you.

In Part Two: “New school” we’ll build upon the lessons learned in “Old school” and teach you how to apply those lessons to the online world. We’ll talk about paid and earned media online and how to run effective online outreach tailored to your business.

As a part of this workshop series, you’ll receive digital handouts such as a sample press list, a sample press release and more. All aimed at helping you to hit the ground running.

Hosted by Lisa Rowan of Beltway Vintage and Kelly Rand, author of Handmade to Sell

Buy your tickets now for Marketing Your Creative Business

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Join us on 11/10 for our 3rd year at Crafty Bastards!

The following post was written by Katie Perugini, Herban Lifestyle’s Creative Communications Strategist.

Between the weather, the elections and Herban Lifestyle being super busy, it has been a crazy fall. And we’re more than ready to have some serious fun!

That is why we are so incredibly excited for Crafty Bastards return on Saturday, November 10th for it’s 9th year in Washington, DC. With temperatures projected to be in the 60s, over 140 vendors and an estimated 30,000 attendees, it is guaranteed to be an amazing show!

We are super honored and excited to have been chosen to be a vendor for our third year in a row! It’s not only a great place to be a vendor; it’s also a dream-come-true for the shopper looking for unique, high-quality handcrafted gifts. Typically the show is held in October but this year’s November date makes it ideal for holiday shopping.

You can take a look at the vendor gallery to get a preview of the who will be selling what, then download the official Crafty Bastards vendor map so you can make sure you find us and all your other favorites!

It’s also important to note that Crafty Bastards is showing a different hip DC neighborhood some love this year with its move to Union Market, located at 1309 5th Street NE in Washington, D.C., and accessible via the NoMa-Gallaudet University/New York Ave. station on Metro’s Red line.

If you are in the DC area this weekend, come visit us at booth #16 and say HI! In addition to everyone’s favorite fuzzy soaps, we’ll also have a variety of beer soaps, men’s grooming products, curiosity soaps and gift sets.

The show will be held from 10:00am to 5:00pm. Admission is $5.00 and 2-for-1 tickets are available for sale through tomorrow.

We hope to see you there!

Join us at Crafty Bastards on 10/1!

For the past few weeks, I’ve been busy gearing up for this year’s Crafty Bastards Arts & Crafts Show in the Adams Morgan neighborhood of DC. In its 8th year, it’s one of the biggest craft shows in the country drawing an estimated 30,000 attendees. I am super honored to have been chosen to be a vendor. And it’s not only a great place to be a vendor, it’s also a dream-come-true for the shopper looking for unique, high-quality handcrafted gifts.

fuzzy soap display at Crafty Bastards 2010

It’s a huge show, with tons of great stuff to see and do – besides all the amazing crafts, there will also be DIY demos, food vendors, as well as the new Young & Crafty (featuring the wares of crafty kids 18 and under) and Crafty Food vendors (featuring home brew, preserves and pickles!). So, in order to maximize your time there, you can take a look at the vendor page to get a preview of the who will be selling what, then download the official Crafty Bastards vendor map so you can make sure you find all your favorites.

If you are in DC that day, please stop by Booth #88 and say, “Hi!” (If you are in the market for fuzzy soap, try to get there early, since we sold out of all 100 before the end of the day last year!) I hope to see you there!

Please Vote for Herban Lifestyle to be the 2010 Craftiest Bastard!

This year, Herban Lifestyle will be a vendor at the Crafty Bastards Arts & Crafts Fair, which will be held Saturday, October 2, 2010, 10am-5pm at the Marie Reed Learning Center at 18th & Wyoming in the hip Adams Morgan neighborhood of Washington, DC (the full vendor list is available online).

And as a vendor, Herban Lifestyle is automatically a contestant for the Craftiest Bastard Contest, being held by Washington City Paper and Etsy.

Votes may be cast online until Friday, October 8. Online voting is limited to one vote per email address. Anyone may use the various widgets provided to encourage others to vote. Votes may also be cast in person at the Crafty Bastards festival on Saturday, October 2nd. There will be ballot boxes located at the City Paper booths and other locations on site.

Please cast your vote here! Thank you for your support!

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Crafty Bastards! October 2nd in Adams Morgan

I am looking forward to being a first-time vendor at this year’s Crafty Bastards Arts & Crafts Fair. Two years ago, I attended Crafty Bastards for the first time. Located in Adams Morgan, a lively, fun, quirky, personality-filled neighborhood of DC, Crafty Bastards in more than just a great arts and crafts fair. In addition to about 140 unique and talented artisans from around the country, the festival features live music, amazing food, craft demonstrations, hands-on DIY demos, and a BBoy Battle. I spent a long time watching the technically and artistically adept, gravity-defying moves by the competitors and standers-by.
And I, of course, spent a lot of money at the various craft booths! I recall being blown away by the quality and creativity of the artisans, and overwhelmed by the number of items I wanted to take home. For a sneak preview of the temptingly awesome products that will be for sale at this year’s Crafty Bastards, check out the vendor gallery.

So, if you are around, please stop by and check out all the awesomeness at the Crafty Bastards Arts & Crafts Fair, Saturday, October 2, 2010, 10am-5pm at the Marie Reed Learning Center at 18th & Wyoming in the hip Adams Morgan neighborhood of Washington, DC.

Here’s a video of the 2009 BBoy finalists.

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