My great-grandfather bought one of the first Ford motor vehicles available for the mass market in the U.S., and my grandfather was brand loyal, owning nothing but Fords throughout his long lifetime.
Named after President Lincoln, the Lincoln automotive company was founded in 1917. Their rival Ford Motor Company purchased Lincoln in 1922. Fast-forward to December 2012, when Ford changed the name of the Lincoln division to the Lincoln Motor Company, granting it its own design, product development and sales teams. And now they are celebrating this new era in their 90-year history of making cars by re-introducing the Lincoln Motor Company, and unveiling their new take on the luxury automobile.
Through the “Hello, Again” tour, Lincoln is introducing a series of projects with artists who share their vision of re-imagining the past to create something new and innovative. Herban Lifestyle has been invited, along with other select local artisans, to be part of the Hello Again, DC event from June 6-16. Tours are available Wednesday through Sunday from 11:00am – 4:00pm and 6:00pm – 10:00pm. You can sign up for this event, including a test drive and interactive tour of DC, by visiting the Hello Again website.
During your tour, you’ll be given behind-the-scenes access to the Pleasant Pops mixing rooms to exercise your imagination and blend unique flavors. You will experience a private art drive as you cruise through an 18th-century alley curated by local artists. You will have a chance to touch and smell various herbs, spices and other ingredients Herban Lifestyle uses in our products. And you will have the opportunity to vote for your favorite flavor combination to be used in our new products to be launched later this year!
Besides our shared respect for history, design, and innovation, I applaud Ford and the Lincoln Motor Company for making great strides in building environmental sustainability into their business models and their vehicles.
The 2013 MKZ Hybrid operates up to 62 miles per hour on electric power alone, using no fuel and has an EPA-estimated 45 city/hwy combined mpg. And here is a website that outlines some of the sustainability efforts that Ford, Lincoln Motor Company’s parent company is undertaking. This website lists Ford’s Top 10 green initiatives of 2008, including their Dearborn Truck Plant, which has the World’s Largest Living Roof (10.4-acres) according to Guinness World Records, and their leadership in being the first U.S. auto company to use 100% recycled fabric seating surfaces. And this website lists their Top 10 for 2011.
You can sign up to be a part of the fun and innovative Hello Again, DC event at the Hello Again website.