Artist of the Month: Anne Ferrari of Vita Pulita

The following post was written by Anne Ferrari, Owner and Founder of Vita Pulita, the first Herban Lifestyle Store Artist of the Month. During the month of December, Anne’s soaps will be featured at our new brick and mortar store in Fairfax, VA.

I was always fascinated by soap. As a child growing up in the Bronx, NY, I didn’t have many soap options, but I was still fascinated with making soap pretty. My holiday gift to my first grade teacher was an ordinary bar of soap on which I pinned a homemade pompom. The obsession with soap remains. It wasn’t until my good friend Mary Kearns shared with me that she had started making soap herself that I was finally inspired to give it a try. And once I did, there was no turning back.

As a professor with a PhD in psychology, I am accustomed to using research in my work experience. This serves me well as soap ingredients need a great deal of research too. One customer of mine confessed that she didn’t worry too much about what she put on her skin as she believed that it was not absorbed by her body. Unfortunately, research on breast cancer and the use of parabens in beauty products shows us otherwise. Vita Pulita products never contain parabens, as they never contain artificial fragrances or colors. They are products that I feel confident using and sharing with my family. In fact, Vita Pulita was born of necessity, when my pregnant daughter could not find a safe yet still luxurious body butter. I whipped up a combination of unrefined shea butter, unrefined cocoa butter, rice bran oil, and essential oil. I still sell that body butter, and it is a customer favorite.

Although I am not an artist, one of my favorite things about making soap is making it beautiful. Many of us assume that” beauty” and “natural” do not go together and quite frankly, there are some colors that simply cannot be made naturally in soap, such as a vibrant blue. However, natural soap can be just as lovely, especially when one dives into her creative side. Check out my White Wedding Soap, Carrot Orange Soap with Cocoa, Black Charcoal Facial Detox Soap, Cupcake Soap or Pink Sea Salt Bar and see what you think. All of the colors and scents in Vita Pulita Soaps are from natural and healthy sources, such as plant essential oils and ground up spices. If a color or scent cannot be made using this method, then it will not be made.

It wasn’t until recently that my father shared with me that his mother made soap in Italy from olive pomace left over from the farm. I was shocked, but not surprised. I was named for her after all (over the protests of my mother who did not care for the sound of “Anna Maria”), as I was born on the anniversary of her death. And I chose to name my company Vita Pulita, which means “clean life” in Italian, although I don’t speak Italian myself. Perhaps the founder of analytical psychology, Carl Jung, would say that my need to “soap” is part of my family collective unconscious, inherent in me. It certainly feels that way at times.

You can find Anne’s products online at the Vita Pulita website, on Etsy and seasonally at markets in Westchester County.

Advertisement

Join Us in Brooklyn for the Renegade Craft Fair!

We are delighted to once again be among the artists exhibiting at the wonderful Renegade Craft Fair Brooklyn! The fair is being held on June 23 + 24, 2012 from 11am-7pm each day at the East River State Park (aka the Williamsburg Waterfront), at N. 8th St. and Kent Ave.

We will be at Booth 83. Hope you’ll stop by and say “Hi!”

Meatless Monday: Vegan Mushroom Stroganoff

I adapted this recipe from a dish I had at Luna 61, a wonderful vegetarian restaurant in Tivoli, NY. It is a stroganoff that uses mushrooms instead of meat. I took it to the next level by making it vegan and gluten free, while maintaining the awesome taste. The sherry and nutmeg are two key ingredients that give this dish its signature flavor.

• 2 tablespoons organic olive oil
• 2 tablespoons finely chopped organic shallots
• 4 cups of coursely chopped mushrooms (I used Trumpet and Crimini)
• 1/4 cup of organic olive oil or Earth Balance
• 1/4 cup of organic flour (you can also use wheat or rice)
• 2 cups of almond milk (you can also use oat,
• 1/4 cup of sherry, madeira or marsala wine
• 1/2 teaspoon of ground organic nutmeg
• sea salt, to taste
• freshly ground pepper, to taste
• 1 pound of organic pasta, cooked (I used rice pasta for a gluten-free dish)

Saute the shallots in the olive oil over medium heat until the become translucent. Add the mushrooms, and saute until they begin to shrink and darken in color. Set them aside.

In a large saucepan, heat the olive oil or melt the Earth Balance over medium heat, then add the flour, whisking it to blend thoroughly. Cook for a minute or two to cook off the raw flour taste. Add the milk a bit at a time, continuing to whisk as you do this, so as to avoid lumps. Your goal is to create a thick white sauce. Once all of the milk has been integrated, cook and whisk for another minute, then whisk in the sherry. Whisk for another couple of minutes, then remove the sauce from the heat.

Season your sauce with the nutmeg, salt and pepper. Then toss in the mushrooms and stir with spoon until they are well-integrated. Serve warm over pasta, with a side salad. Enjoy!

[tweetmeme source=”herbanlifestyle” service=”tinyurl.com”]